CRM

Your agents are answering tickets without knowing who they're talking to.

In B2B service environments, context matters. A ticket from a premium customer with an active major incident is different from a routine query from a standard account — even if the ticket looks the same. Vivantio's built-in CRM puts the full customer picture in front of agents at the moment they need it.

Built for service delivery — not sales. No separate CRM tool to maintain.

Vivantio CRM — customer account view with service history and SLA entitlements

B2B service teams at leading organisations trust Vivantio

The problem it solves

Swivel-chairing between the ticket and the CRM costs every interaction.

B2B service teams work with two disconnected views — the ticket in the ITSM tool, the customer in Salesforce or a spreadsheet. Agents either switch back and forth, or handle the ticket without context.

  • SLA tier and entitlement not visible when the ticket is opened
  • Account history and open issues require a separate lookup
  • No cross-team visibility — each team handles the same account independently

Without customer context built in…

Agent opens a ticket without knowing it's from your highest-SLA customer

SLA tier looked up manually per ticket — or guessed

Account history means switching to Salesforce, HubSpot, or a spreadsheet

What CRM does

The full customer picture — at the point of service.

Customer & account records

A complete customer profile — contacts, history and assets in one place

Each customer account holds the full picture: organisation details, named contacts with roles and preferences, relationship history, active and historical tickets, and linked assets. When an agent opens a ticket, they see the customer's context alongside the request — not as a lookup in a separate system.

  • Company and contact records with custom fields per your data model
  • Full service history per customer — all tickets, resolutions and notes
  • Linked assets and configuration items per customer account
Vivantio CRM — company account with contacts and service history
SLA & entitlement management

Different customers, different service levels — applied automatically

Vivantio CRM manages SLA entitlements at the account level — so the right response and resolution targets apply automatically when a ticket is raised by or on behalf of a customer. Premium customers get their contracted service level without manual per-ticket configuration. Per-customer SLA performance is visible in reporting, making it straightforward to demonstrate delivery against contractual commitments.

  • SLA tiers configured per customer account
  • Automatic SLA application on ticket creation — no manual override needed
  • Per-customer SLA performance reporting for account reviews
See how ITSM SLA management works
Vivantio CRM — SLA entitlement management by customer account
Account-level service visibility

See everything happening for a customer — across tickets, assets and teams

When a ticket arrives, agents see the full account picture immediately: all open tickets across teams, recent resolutions, linked assets, current SLA position, and whether there are active major incidents. No tool switching. No guessing whether this is part of a wider issue. Everything visible at a glance from the account record or from within the ticket itself.

  • All open and recent tickets visible from the account record
  • Cross-team visibility — see what other teams have in flight for the same account
  • Account context surfaced inline within any related ticket
See how account context appears in the agent workspace
Vivantio CRM — account context panel visible within the agent ticket view
Recognised by B2B service teams managing complex customer relationships
Common questions

CRM for service teams: what teams ask us

What is the CRM capability in Vivantio?

Vivantio's CRM is a customer and account management module built for service delivery, not sales. It stores company and contact records, tracks service history, manages SLA entitlements per customer, and makes that context available at the point of service. Agents handling a ticket immediately see the customer's account, open issues, SLA tier and history without switching tools.

How does Vivantio CRM differ from Salesforce or HubSpot?

Vivantio CRM is designed for service delivery, not sales. Where Salesforce and HubSpot focus on pipeline management and customer acquisition, Vivantio CRM focuses on the service relationship — accounts, contacts, SLA entitlements, and service history — integrated directly with ITSM workflows in the same platform. No tool switching for agents.

Can Vivantio manage different SLA levels for different customers?

Yes. Customer-level SLA entitlements mean a premium customer automatically receives different response and resolution targets. SLAs are applied automatically when a ticket is raised — no manual configuration per ticket.

Is Vivantio CRM suitable for managed service providers?

Yes — it is designed for environments where a service team supports multiple customer organisations, each with their own contacts, entitlements and service history. It suits MSPs, ISVs, B2B SaaS support teams, and IT departments serving internal customers with differentiated SLAs.

See it in action

Customer context, at the point it changes the outcome.

We'll show you how Vivantio's CRM fits your customer and account structure — with a demo built around your service environment.

~30-minute demo No commitment Built around your customer model